Senior Digital Online Marketing Manager with Emphasis on Organic SEM, PPC and Growth Strategies. Denver, CO
Results-driven Internet Marketing Professional with over 15 years of hands-on experience in digital and eCommerce marketing and operations for highly competitive markets.
Proven leadership and ability to deliver highly effective and measurable digital marketing efforts and strategies to drive revenue growth, improve organic search engine rankings, reach new customers and increase brand awareness and reputation for B2C and B2B businesses.
Skills and Certifications
➢ Search Engine Marketing (SEO and SEM)
➢ AdWords Certified and Bing Accredited
➢ Pay Per Click Planning, Implementation and Optimization
➢ Conversion Rate Optimization
➢ Display and Retargeting Paid Search Campaigns
➢ User Experience and Landing Page Optimization
➢ Facebook, Twitter & LinkedIN Advertising
➢ Multivariate and A/B Testing
➢ Content Development & Organic Link Building Strategies
➢ Ecommerce Merchandising
➢ Graphic Design (Adobe Suite)
➢ Customer Acquisition and Lead Generation
➢ Salesforce Marketing Integration
➢ Kenshoo Certified Campaign Management
➢ Tableau Reporting (Desktop and Server)
➢ WordPress Expertise
➢ CMS Ecommerce Platforms
➢ Entrepreneurial Spirit
➢ Hands-On Leadership
➢ Uncontested Drive and Ambition
➢ Google AdWords Advanced Search and Advanced Display Certified
➢ Google Video Advertising Certification
➢ Google Mobile Advertising Certification
➢ Google Shopping Advertising Certification
➢ Google Analytics Certification
➢ Bing Ads Accredited Professional
➢ Google Specialist 2015 and 2016
➢ OMCP Certified Marketing Professional
Senior Paid Media Specialist
SmartSearch Marketing | Denver, CO
March 2017 to Present
Leadership of digital advertising strategy for B2B clients. Developing media plans, achieving key KPI and results, optimization and management of campaigns across all paid media channels, expertly communicating results and managing client expectations.
Chief Operating Officer / Co-Founder
Modern Art Rock Studios | Denver, CO
June 2015 to Present
Business operations management, website design, marketing, interior design, photography, social media management, SEO and HR for a music production and recording studio.
Freelance Digital Marketing, SEM and AdWords Professional
Amanda Evans | Denver, CO
April 2011 to Present
Ongoing freelance digital marketing and SEM projects. Focus on AdWords and Bing paid search management, paid social including Facebook Advertising, Twitter Ads, Instagram Advertising and LinkedIN Advertising. Business branding, graphic design and WordPress development.
Digital Advertising Manager
Closed Loop | Sacramento, CA
February 2016 to November 2016
Managing multiple client digital advertising accounts including the planning, launching and optimization of each account across paid search, social and display channels, interacting directly with clients, managing the relationship and client expectations, monitoring progress of ongoing campaigns, compiling data and producing client reports. Remote position. Laid off due to company downsizing.
PPC Account Manager
IHS | Denver, CO
July 2015 to February 2016
Pay Per Click (PPC) campaign setup and optimization, online media buys and optimization of Google AdWords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more. Management, implementation and tracking return on investment of PPC campaigns. Analysis and reporting of results to clients, as well as making performance recommendations.
AdTaxi Networks | Denver, CO
September 2014 to July 2015
Creation, management and optimization of AdWords search campaigns for 120 small to medium business clients in the Eastern region of the United States including; Connecticut, Michigan, Ohio and New York. Extensive reporting, integration and analysis.
PPC Manager and Webmaster
PPC For Small Biz | Boulder, CO
September 2013 to July 2014
PPC Manager and optimization of client accounts utilizing AdWords, Bing AdCenter, Facebook, LinkedIN and Twitter PPC platforms. Webmaster, SEO, optimization and social media management. Telecommute Position.
Google via Aerotek | Mountain View, CA
April 2013 to August 2013
Customer acquisition strategies for Google’s B2B products, execution of large-scale AdWords campaigns targeting small business customers to a worldwide market. Management and optimization of campaigns with heavy emphasis on tracking and reporting. Contract position.
Ecommerce Internet Marketing Manager
Shades Shutters Blinds | Castle Rock, CO
November 2012 to April 2013
Provide leadership, strategic direction and management for all Search Marketing channels including paid search, SEO, product feeds and comparison search engines, display and remarketing design and implementation, email and social marketing including contest creation and marketing. Responsibilities include growing qualified website traffic, identifying and defining digital content to support customer needs and improving marketing and reporting processes. Remote position.
➢ Improved Ecommerce conversion rate by 1.5% while reducing overall spend by 35%
➢ Improved overall ROAS trend from .60 to over 2.50 for paid marketing channels
Business Development Coordinator, Internet Marketing, SEO, Web Design
PreciseCast – Commerce City, CO
June 2011 to November 2012
WordPress website development and maintenance. AdWords campaign management, SEO, SEM management, content writing and business development based on incoming website leads and quote requests. Contract position.
➢ Increased RFQ conversion by over 10% while reducing paid marketing channel cost by over 50%.
➢ Developed website to increase RFQ conversion and improve overall company SEO to reduce spend.
Ecommerce Management and Marketing
Open Door Clothing | Colorado Springs, CO
April 2002 to June 2011
Conceived and developed a worldwide Ecommerce resale fashion boutique. Business started in 2002 but incorporated in 2006. Photography and graphic design for a vintage clothing online resale boutique. Magento, Shopify, 3DCart, CMS, mobile integration SEO, SEM, Ecommerce content writing and paid and organic social marketing. Email campaign design, launch, reporting and subscriber growth. AdWords setup and management. Sold company in June 2011.
➢ Developed solid SEO, Email and Social Marketing strategies to develop business.
➢ Developed processes in Business Management for Ecommerce and two Brick and Mortar Locations.
BS in Internet Marketing
Full Sail University
2012 to 2014
Associate of Applied Science Degree (AAS) in Interior Design
Arapahoe Community College
1995 to 2000
Internet Marketing, ecommerce, email marketing, social media marketing, Facebook API, AdWords, PPC, Omniture, Site Catalyst, Analytics, ROI Reports, ROAS Reports, Excel, Word, MSOffice, Outlook, PowerPoint, Adobe Creative Suite, Photoshop, Illustrator, Adobe Target, affiliate marketing, LinkShare, Commission Junction, Vertical Response, MailChimp, 3DCart, Shopify, Drupal, WordPress, HTML, CSS, Landing Page Management, A/B Testing, Multivariate Testing, Unbounce, SEO, SEM, Content Writing, Blogging, Analytics, Tableau, NinjaCat and Business Intelligence (BI) Tools.
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